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The Wixii™ Project: Jackie Insinger

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Jackie InsingerName: Jackie Insinger

Location: Colorado

Professional Industry: Positive Psychology

Company: Insinger Insights

Job Title: Motivation, Connection and Learning Expert




“‘What day is it?’, asked Winnie the Pooh.
‘It’s today,’ squeaked Piglet.
‘My favorite day,’ said Pooh.”
—The Adventures of Winnie the Pooh by A. A. Milne

Meet our featured Wixii™, Jackie Insinger. She is the big 4-0 and mother of two energetic boys, ages 5 and almost 9! She studied Developmental Psychology at Duke University and designed a Masters Degree within Human Development and Psychology at Harvard University.  She is the founder of Insinger Insights, her “third baby,” that combines validated assessments and a positive hands-on approach to accurately identify the “why” behind each individual’s behavior – what motivates us, what triggers us and how we think and learn. Jackie works with families, couples, individuals, and groups to enhance self-clarity, boost confidence, empower connections and improve communication.

In addition to her work with clients, Jackie has a regular TV segment, Parent 2 Parent, and is a contributing writer for national publications.

You would never guess it, but she was in a breakdancing club in 4th grade growing up in Miami, Florida. Ask her about her great backspin.

My career path has been a bit curvy, but always surrounded my final destination — Insinger Insights.  As far back as I can remember I have been interested in what makes people tick, what shuts them down and why they act and react in certain ways.  I have always attempted to see the world through different people’s “lenses” to get a better grasp on how to relate to him or her.  It started out simple, with my dolls, then progressed into my friendships, family, teachers, boyfriends, and eventually into my marriage, my children, and my clients.  I studied what I loved at Duke, cognitive and developmental psychology, which validated my core belief that understanding people on a deeper level was the direction my life needed to take.

So, naturally, as a 22-year-old passionately focused on connection and human behavior, I took a job in NYC at an investment bank. Yep. I was so focused on the right next steps, I ignored my “calling” and instead did what I thought I should do. That chapter was short lived, as I am quick to notice when I’m miserable, and I job-hopped for a couple of years trying to figure out what I wanted to do that would be fulfilling.  I taught Kindergarten in Manhattan (hardest job I’ve ever had, thank you teachers!) and worked in marketing at Scholastic.  Still didn’t quite hit the mark for me.

Returning to my unyielding interest in cognitive and emotional development and Positive Psychology, my next stop became Cambridge, MA.  There I was able to design my own Master’s Degree at Harvard University within the Human Development and Psychology track.  This truly formative experience allowed me the opportunity to study under groundbreaking heroes in the fields of psychology, development and education.  I am still so honored to have been able to learn from these incredible thought leaders and contribute to their pioneering research.

Upon graduation, I was one of the first team members of a new internet start-up (big deal in ’99!) where I was in charge of developing behavioral and personality analyses for a website that was eventually purchased by  After writing nearly 100 of these tests, I moved to Denver to be with my (now) husband and started a successful private practice, Learning Matters, where I worked with children to modify and personalize their academic information for their unique learning styles, while boosting their confidence and self-advocacy skills. Getting closer …

Now: I have developed a company, Insinger Insights, which is a marriage of my experience, education and passion.  I use validated proprietary assessments and a consultative approach to maximize each individual’s potential.  I can quickly get to the “why,” the core, of an individual and provide that lasting mindset shift that can create measurable positive change.  My stress-free and “aha-filled” programs will leave each individual, family or team equipped with strategies and tools to implement once the results are explained.  Along with my work, which I absolutely LOVE, I have a TV segment on FOX and Channel 2, am a contributing writer for national publications, have partnered with Princeton Review for the Rocky Mountain Region, and am grateful to be called upon for workshops and speaking engagements.

My mindset is similar to Winnie the Pooh (see quote from above if this sounds a bit out of left field!). Today is always my favorite day. (Sensing some warranted eye-rolls here).  This is not because I am pretending that my life is perfect or because I am in complete denial, but because I truly believe that each day is a new opportunity to be present, to learn and grow, to be your best self and to create more meaning in someone else’s life.  It doesn’t always work out that way, but I wake up each day with the commitment to make it my favorite.

Work: how do you “think outside the box” with respect to your work-life potential and opportunities?
I guess I don’t really see a box. My path was not linear, nor is my work or how it’s evolving.  I’m trying to tune into what’s most fulfilling to me, stay open to opportunities that are presenting themselves while trying not to take on too much so that I’m overwhelmed (the hardest part)!

Family: how do you build meaningful relationships with the people who matter most in your life?
This is my everything. This is what I’ve studied, this is my work and this is my passion. For me, building meaningful relationships is about honoring each person for who they are, and connecting and communicating with them according to his or her “lens” of the world. Taking it back to the core of the individual, their “why,” and helping to support them in the way that they need to be supported. I also feel this goes both ways. In my most meaningful relationships we truly “get” each other. We are accountable to one another. We empower one another. And we try to keep each other in best self as much as possible so we can truly thrive.

How does your current mindset/attitude empower and/or frustrate your ability to thrive in your work-life mix? How has your mindset/attitude toward life changed over time?
My mindset about my work-life mix has definitely been a work in progress. Like many, I fell prey to the “Supermom” epidemic, and put a lot of pressure on myself to do it all, do it all well, and with a smile. My journey as an entrepreneur, mom, wife, friend, daughter, sister, volunteer, etc., has forced me to practice what I preach. I have given myself more grace (still working on that one), allowed myself to ask for support (still working on that one too), and truly OWN who I am and honor the fact that I show up every day, to whatever I’m doing, and give it my best. And that’s good enough.

What advice would you give an earlier version of yourself?
Pop all of those “should” bubbles and tune into what’s truly best for ME.


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