Name: Sylvia Atencio
Location: Denver, CO
Professional Industry: Image Consultant and Visual Stylist
Company: Sylvia Atencio Style
Job Title: Stylist, Personal Shopper, and Consultant
WIXII-ISM™ FROM SYLVIA:
“You don’t have to be a slave to fashion to be stylish. You just need to know what looks great on you and then find a way to create your signature style.”
Meet our featured Wixii, Sylvia Atencio. Sylvia is (reluctantly) 62 years old, and is the mother of two delightful and talented sons. After studying Textiles and Clothing at CSU, she spent 26 years building a successful retail fashion business, specializing in design, marketing, and merchandising. At 47 she reinvented herself and left retailing to build a new business, Sylvia Atencio Style. Today, she is sharing her talents by helping others find their voice and their confidence in the way they present themselves to the world.
As an image consultant and visual stylist, she works with women and men of all ages who want to learn how to accentuate their positive attributes. Communicating with her clients is essential, and she listens as well as evaluates, organize, and educate. Today, I help my clients clarify the way they present themselves by carefully examining the choices they have made in clothing, determining a clear vision for future purchases, and teaching them to understand their true essence so that they can focus on what they like about themselves.
SYLVIA’S CAREER PATH:
With a passion for visual merchandising, window displays and design, and an education focused on Textiles and Clothing, it was a natural progression to work in the field of fashion styling. Nearly thirty years of creating enticing window displays and merchandising retail stores helped me fine-tune a keen eye for unique visual presentation. Armed with experience, an attention to detail, and a reputation for creative execution, I began styling models, accessories, and photo shoots for The Denver Post. This led to an opportunity to re-style, shop for, and transform on-air news anchors at several major television networks, and subsequent opportunities as a wardrobe and image consultant.
Every client is unique. Each of us presents our own “window display” as a form of self expression. As I tell every client: “Fashion is what you buy. Style is what you do with it”. I help my clients to recognize, build on, and have a better understanding of their own personal style.
SYLVIA’S MINDSET AND WORK-LIFE MIX:
An Oriental proverb says“Choose a job you love and you’ll never have to work a day in your life.” I subscribe to that philosophy, and today, my work and my life are one and the same. My passion is helping people get happy, and the feeling of satisfaction I get from my clients is my reward. I make friends with my clients because I have to understand who they are before I can help them become a better version of themselves. My clients are a delightful mix of on-air anchors and reporters, business professionals, entrepreneurs and stay-at-home moms who are tired of spending their days in workout gear. I take my clients through a process of discovering what their best features are, figuring out the easily fixable mistakes they might be making and discovering new beautiful fashion solutions. My ultimate goal is to have clients who feel more confident, intriguing, and powerful.
Work: how do you “think outside the box” with respect to your work-life potential and opportunities?
As a “Wardrobe Advocate”, I’m like the friend who will give you the “you don’t need any more black pants” speech. My experience in editing and creating unique wardrobes for a diverse range of customers has made me very good at helping my clients champion their own unique style. I’m candid about what’s flattering and what’s not, and transparent in my feedback. It’s not always easy to be honest with ourselves, and that’s where I come in!
Community: how do you contribute and add value to the larger world around you?
In my journey as a single woman with adult children, there have been many opportunities to volunteer for various charitable organizations. A desire to “bring something to the table led me to the art of silent auction set-up, staging, and display. Going beyond the simple and obvious auction table bid sheets formula, I developed a format of building a visual display to showcase each donated item, and have found auction earnings have increased with the help of my creative capabilities. It’s a wonderful way for me to interact and contribute something to so many causes about which I am passionate.
How does your current mindset/attitude empower and/or frustrate your ability to thrive in your work-life mix? How has your mindset/attitude toward life changed over time?
Having the confidence to critique other people’s wardrobes is a mindset that has taken me several years to recognize. There have been periods in my life where I had no self-confidence, and even less self-awareness. I have spent years finding my own voice, questioning my choices, and understanding my strengths. Building a wardrobe and figuring out your own style is a journey as well, and our attitude and outlook on life is reflected in the choices we make in clothing. It’s natural to gravitate toward your comfort zone in wardrobe choices, and it’s my job to help clients sort through the clutter, find a style that expresses where they are in their lives, and embrace each day with a positive attitude because they love how they look.